Abtran

The Rise of the Digital Customer

In this news post, we share Eolas Magazine’s interview featuring Abtran Director of Digital Service and Data Analytics, Aisling Deasy, discussing the rise of the digital customer:

Abtran’s Director of Digital Service and Data Analytics, Aisling Deasy discusses with Owen McQuade the impact of the rise of the digital customer on delivering services and how to manage change in the era of digital services.

“With digital everything has changed and at the same time very little has changed,” contends Aisling Deasy who is responsible for Abtran’s digital service delivery. The “customer journey” has been transformed through digital but at the same time much of the basic values the company has around customer service, compliance and managing the safety and security of customer data, are still very valid. “Digital is pervasive across everything we now do and how we do it.”

To read the full interview, click here.

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