Abtran

Archive for September, 2016

The Rise of the Digital Customer

The Rise of the Digital Customer

In this news post, we share Eolas Magazine’s interview featuring Abtran Director of Digital Service and Data Analytics, Aisling Deasy, discussing the rise of the digital customer: Abtran’s Director of Digital Service and Data Analytics, Aisling Deasy discusses with Owen McQuade the impact of the rise of the digital customer on delivering services and... Read More

Tapping into the Power of Digital Listening

Tapping into the Power of Digital Listening

At Abtran, my role is all around creating and delivering bespoke Digital Listening reports. Abtran Digital Listening is about gathering insights into the public voice of the online customer around the perception and performance of an organisation’s service, reputation and brand. For many organisations, making the decision to engage with customers through online channels... Read More