In this feature, Martin discusses the importance of data analytics in the digital age and asks how organisations can practically apply data analytics to help inform better decision-making and provide a better service experience.
In the digital age, the way that organisations capture and analyse data is shaping the way we live and work. Organisations across the globe have an unprecedented volume of data at their fingertips. Meanwhile, the digital shift is driving citizens to demand a more personalised and real-time service experience.
As organisations grapple with the sheer volume and velocity of data at their fingertips, how can government organisations practically apply data analytics to help inform better decision-making and provide a better service experience to the citizen?
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